Do you find it hard to regularly share stories about your organisation’s impact online?

Does your digital presence feel scattered—strong work on the ground, but unclear or inconsistent communication across platforms?

Are you unsure how to communicate with donors, communities, partners, and the public without putting extra pressure on your team?

If these questions sound familiar, this interactive session is for you.

Many social impact organisations are doing meaningful work, but don’t have a clear way to plan and manage their digital presence. The issue is rarely a lack of effort—it’s about structure, focus, and clarity on who you are speaking to. In this session, participants will learn how to create consistent, meaningful stories, understand their audiences better, and use simple, open-source approaches to strengthen their digital presence—without needing technical expertise.

Key Takeaways

Build a clear approach to digital storytelling
Learn how to think about storytelling in a structured way, so your online presence feels planned and purposeful.
Create content without burnout
Discover how to draw stories from your everyday work, instead of rushing to create content at the last minute.
Understand and prioritise audiences
Learn how to speak to donors, communities, partners, and supporters clearly—without repeating the same work multiple times.
Use open-source tools effectively
Explore simple, open-source tools and practices that help you manage and grow your digital presence sustainably.
Turn on-ground work into online impact
Take away practical ways to reflect your real-world work clearly and honestly in your digital communication.

Who Should Attend

This session is ideal for founders, communications professionals, outreach teams, and fundraising staff from social impact and non-profit organisations who want to strengthen their digital presence. No technical skills are required.

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Additional Resources

Here are some additional resources you can go through if you would like to learn more about the topic.

Storytelling for Impact: Communicating What You Do and Why It Matters
Communication for Fundraising: Framework to Build your Narrative
Digital Storytelling: Leveraging Technology for Nonprofit Communications

Building a Digital Presence That Reflects Your Impact

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